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Why Businesses Should Invest in Mobile App Development

by iTelaSoft

There’s an app for just about everything today. Indeed, app developers have maximised mobile devices and smartphones’ technological advances to develop innovative apps that have changed how we live and interact with the world. Given how intertwined apps are with modern life, it’s not surprising to see that businesses have already caught on and started using various types of apps.

Now, if you’re a business owner and have yet to hire a mobile app development company to make an app for your company, then this article is for you. Today, we will discuss five reasons businesses should invest in mobile app development:

  1. Broadens Your Reach
  2. Broadens Your Reach

    Almost everyone has a smartphone today. For the most part, smartphone usage has even been growing rapidly over the last few years. In fact, 76% of adults living in countries with advanced economies have smartphones. This makes smartphones a valuable tool when it comes to improving your business’ overall reach. Keep in mind that a mobile app will give you a direct line to your customers, and this can open up a slew of different possibilities to help you grow and achieve long-term success.

  3. Makes Your Business More Accessible
  4. Makes Business More Accessible

    As stated above, hiring an app developer and creating your own app will give you a direct line to your customers, making your business infinitely more accessible. With this, you can send your customers notifications about sales and promos instantaneously to thousands (if not millions) of people worldwide via your app. Having a platform gives your customers direct information about the best deals and new offerings, which will undoubtedly increase your conversion and sales numbers!

  5. Improves Customer Engagement
  6. Improves Customer Engagement

    What many people fail to realise is that the direct connection that apps build works both ways. Your app isn’t just a tool that’s used to deliver information to your customers but is also a medium wherein they can engage with your business. You can even ask an app developer to integrate a 24/7 customer service feature that will help customers reach you whenever any issues arise with your product or service. Likewise, you can use your app to collect feedback from your customers so that you can improve your products or services.

  7. Taps into the E-commerce Market
  8. E-commerce Market

    E-commerce has quickly become one of the most important aspects of any modern business. In fact, global e-commerce sales went up by 71% during the second quarter of 2020, emphasising how the growth of e-commerce isn’t slowing down. You can also make your mobile app into your digital store, which will help offset the costs that come with developing an app for your business.

  9. Helps Build Your Brand
  10. Build Your Brand

    Indeed, a mobile app can help build your brand. Think of your app as a digital extension of your business. You can use it as an additional form of advertising to help raise awareness and recognition of your brand or even launch creative content. The choice is essentially up to you, as an app can accommodate and fulfil just about any purpose!


We hope this article has shown you how useful an app can be for your business. It can help you build a connection with your customers, all while maximising your presence in the digital age. While it can be quite costly to build an app at first, think of it as an investment that will help your business grow in the long run!

Are you looking for assistance with mobile app development? Then you have come to the right place. At iTelaSoft, we have an experienced team of the top app developers in Sydney that can make your business’ vision come to life. Get in touch with us today to learn more about our services!