A well-known apparel brand
Apparel Retail and Manufacturing
Client
A well-known apparel brand
Industry
Apparel Retail and Manufacturing
Fragmented customer data, manual sales processes, limited customer insights, and inaccurate sales forecasting.
Salesforce Sales Cloud implementation with lead management, sales automation, customer segmentation, and real-time analytics.
30% increase in sales productivity, 25% improvement in forecasting accuracy, personalised customer experiences, and 20% revenue growth within the first year.
Our client is a well-known apparel brand in APAC region, offering a wide range of stylish clothing for men, women. With stores spread across the country and a growing online presence, they were thriving, but as they expanded, their ability to manage customer relationships and streamline their sales process began to suffer. They knew they needed a solution to stay competitive and keep their customers happy.
Before turning to Salesforce Sales Cloud, iTelaSoft team realised that the company was struggling with several key issues
Disconnected Customer Data
Customer information was scattered across different systems—store databases, e-commerce platforms, and even spreadsheets. It was hard to get a clear picture of who their customers were and what they needed.
To keep growing, the company needed a modern CRM solution that could:
1. A Unified View of Every Customer
We integrated Salesforce with their existing systems; POS, e-commerce, and customer support platforms, so that all customer information was accessible in one place. Now, the sales team could easily see each customer's purchase history, preferences, and interactions across all channels.
To help them meet these goals, we implemented Salesforce Sales Cloud. Here’s how it worked:
2. Simplified Lead and Opportunity Management
Leads coming in from online forms, social media, and in-store inquiries were automatically captured and scored. This helped the sales team prioritise high-potential leads and focus on deals that mattered most. Tracking opportunities through every stage of the pipeline became seamless.
3. Automating the Sales Workflow
We set up automated workflows to handle repetitive tasks like assigning leads, setting up follow-up reminders, and approval processes. Sales reps could also use pre-built email templates and product bundles, speeding up the time it took to close deals.
4. Personalised Customer Experiences
With centralised customer data, we helped the company segment their customers based on buying behavior, preferences, and demographics. This made it easy for them to run targeted marketing campaigns, offering personalised product recommendations to different customer segments.
5. Data-Driven Insights and Reporting
Custom dashboards and reports provided real-time insights into sales performance, helping the company track their sales pipeline, measure rep performance, and monitor revenue by product category. They could finally forecast future sales with confidence, thanks to better visibility into their data.
A More Personalised Customer Experience
With a complete view of every customer, the sales and support teams could offer more personalised interactions. This led to higher customer satisfaction and stronger customer loyalty. Personalised marketing campaigns drove engagement, too.
We love to hear what challenges you go through in your business and discuss how we can assist you.